Thursday, May 14, 2020
Should Unemployment Regulations And Benefits Be Changed...
Should unemployment regulations and benefits be changed? Research Proposal Charles Jackson 10/19/2015 Strayer University Professor Bourgeois ENG215 Should unemployment regulations and benefits be changed? This has been a long-standing question within our society and has potential for improvement. Having experience with employees receiving these benefits makes it a particularly interesting topic for me. I have noticed issues from former employees receiving benefits and finding new employment. This sparks my interest of how we as a society help ourselves and others grow as a whole. It creates a sense of curiosity that makes me want to find feasible options to improve our current standards with unemployment. Secondly, Iââ¬â¢m just eager to gain the knowledge of how the programs work to possibly help others in dealing with these issues. Unemployment would appear to have become a crutch for several portions of society. As an individual becomes unemployed itââ¬â¢s not always easy to find another job. Having a system in place to train them and have them meet requirements should be the route taken. The program has areas that need to be addressed to help the economy grow. There are instances where research will show there is room for improvement. It will be shown that this could create more jobs while being beneficial for everyone. Audience becomes a major factor when attempting to change any regulations within the government. I believe the focus should be withShow MoreRelatedSweatshops : Sweatshops And Sweatshops1152 Words à |à 5 Pagesviolate human rights, they are unethical. Knowing this fact, should companies stop laboring in developing countries? The answer is no. In short, sweatshops are necessity parts of supply chain that fulfill demands and job supplies. Nonetheless, because sweatshops play vital role on offering jobs and inexpensive fashion products, those companies should take responsibilities. Simultaneously, the local government should make strict regulations on child labor and severe working circumstances to protectRead MoreImpact Of Trade Relations On International Trade1485 Wo rds à |à 6 Pagesof debate over what this should be exactly, the highest amount of benefits occur when they strive for free and open trade. The success of our countries economy in terms of both growth and development depends on the governmentââ¬â¢s commitment to its minimal role of encouraging international trade through forming closer economic relations. Trade Policy simply determines the rules and regulations by which goods and services are exchanged across countries borders. Regulations such as trade barriers includeRead MoreHigh City Of Granbury : A Drastic Response Time Essay1746 Words à |à 7 Pagesthe past couple of years, our small city of Granbury has seen a drastic spike in population. This recent growth has not only caused an unemployment crisis, but it also has influenced a greater risk of devastating fires for both homes and businesses. However, if the city of Granbury were to adopt full time fire departments, all citizens and businesses would benefit in numerous aspects. By adopting these full time departments, it is clear that our cities proficiency, productivity, and safety will increaseRead MoreHow The Welfare State And The Nhs Changed The Lives Of The People Of Britain1368 Words à |à 6 PagesThis essay will examine how the development of the Welfare State and the NHS changed the lives of the people of Britain si nce its introduction in 1948. To enable me to do so, I will analyse and evaluate the key relevant aspects that happened during that period. Social policies often are based on the governmentââ¬â¢s philosophies and ideologies. In 19th century, Britain had the Laissez-faire approach which led the economic life. This meant that there was not governmentââ¬â¢s interference. It is also importantRead MoreThe Position Of The Department Case Study1400 Words à |à 6 PagesCG, testified that, when reviewing eligibility for NFCE, the focus is mainly on the ability to do ADLââ¬â¢s, not IADLââ¬â¢s. The PA IEB determined, based on the LCD completed on May 5, 2017, that the Appellant did not meet level of care criteria for HCBS benefits and issued a notice of ineligibility on July 20, 2017. The Position of the Appellant On the issue of timeliness, the Appellant testified that he is blind and does not always get his mail. When he does get his mail he may not see it or he may dropRead MorePrinciple Of People Face Trade Offs1199 Words à |à 5 PagesMarginal Changes are incremental changes to an existing plan Marginal Benefit exceeds cost-then rational decision makers continue course of action Example- Farmer should only produce another bushel of corn if price for it exceeds his cost of making it Principle 4- People Respond to Incentives Incentive-something that induces people to act Rational people respond when marginal benefit or costs change Public policies change benefits and cost and can come with unwanted consequences that were not previouslyRead MorePEST Analysis for target canada Essay1442 Words à |à 6 Pagesfactors of your business in the long haul. Here is the portrayal of PEST elements with restaurant industry case. à Political How government regulations and legitimate issues influence a business opportunity to be gainful and fruitful. Issues incorporates charge rules, political soundness, exchange regulations, occupation laws and security regulations. For restaurant, government license, food inspection laws would be issues. Economic How outside financial issues that can assume a part in anRead MoreCalChamber Where Advocacy Meets Compliance Employee Handbook Essay1254 Words à |à 6 Pagesemployee and employer issues; had leaded me to read case studies and professional websites that explain the importance of an employee handbook and how to create one. I have searched for mandatory and recommended policies that an employee handbook should include. I have found legal information that we need to know in the state of California. I have learned the purposes and choices of creating an employee handbook. One of the case studies I read explained that documentation made the differenceRead MoreThe Dream Of Being Your Own Boss1508 Words à |à 7 Pagescompanies hiring freelancers on temporary or contract basis for longer period of time. If seen, the law is basically trying to guarantee protections and rights of the traditional worker, since freelancers are not protected by most of those rules and regulations. According to Staffing Industry Analysts (2014), more than one third of the midsize businesses have been fined or penalized for not abiding by the laws set out for hiring employees or contractors. The U.S government takes matters seriously if aRead MoreMinimum Wage : The United States Alone Essay1161 Words à |à 5 Pagesand should be adjusted or modified to todayââ¬â¢s standard of living. The wages should be increased but thinking like the opposition, it would be necessary to also look at the downsides of raising the minimum wage. As said in ââ¬Å"Wage Regulation Will Not Help the Poorâ⬠, by Bill Barnes. ââ¬Å"Current unemployment statistics in Georgia. Unemployment in the state has hovered between 3.4 and 6.5 percent over the past decade.â⬠(Barnes 1) This means that the current minimum wage has a high unemployment rate
Wednesday, May 6, 2020
Analysis Of The Documentary Blackfish - 962 Words
Sea World rebuttal was not considered in the documentary of ââ¬Å"Blackfishâ⬠which clearly defines the bias views of the creator. So without choice, viewers are marked to take the side of the creator or leave the documentary feeling like a kid in a fine china shop, unable to touch or lose your balance for fear of shattering the look of the shop. Unfortunately, the problem with animal activist groups is that they force their religious views of animals on others with no other biases to consider. Hence, their real arguments are skewed and we are unable to clearly see the real poignant side without the opinions. There are significant arguments on both sides of the issue, but the real issues are keeping the animals in captivity, keeping them alive, keep the cycle of life continuing to grow and produce all that nature intended. Many believe for the purpose of learning more about ourselves as humans with have the right to explore our possibilities with the similarities of those of the mammal species. Theses people argue for the acceptable need for capturing the animals in the wild and keep them in a protected environment, there are several points to stated and generally cited. Theses include: Captivity kills orcas. Very few captive orcas make it to midlife (approximately 30 years for males and 45 for females) and not one out of more than 200 held in captivity has ever come close to old age (60 for males, 80 for females). Most captive orcas die while they are still very young by wildShow MoreRelatedAnalysis Of The Documentary Blackfish1039 Words à |à 5 Pages1. Authorââ¬â¢s Primary Claim and Summary of Main Points: The documentary ââ¬Å"Blackfish,â⬠delivers the story of a killer whale that, at a young age, was stripped from his mother, and was then taken to perform shows and live in captivity at the highly popular SeaWorld resort. Seeing this killer whale take several lives at SeaWorld, the producers of this documentary hope to reveal the mistreatment of these animals in captivity, exploit the problems that lie within sea-park industries, and show that man hasRead MoreAnalysis Of The Documentary Blackfish Essay1424 Words à |à 6 Pages Director Gabriela Cowperthwaite in the documentary, Blackfish (2013), argues that captivity triggers aggression in killer whales. Cowperthwaite supports her argument by demonstrating shocking footage and emotional interviews to present a convincing case against keeping these animals in captivity and for human entertainment. The authorââ¬â¢s purpose is to show the problems that are caused by captivity in order to aware the audience that keeping killer whales in captivity affects their behaviorRead MoreRhetorical Analysis Of The Documentary Blackfish By Gabriela Cowperthwaite929 Words à |à 4 Pages In 2013 Gabriela Cowperthwaite produced and directed the documentary ââ¬Å"Blackfishâ⬠. This documentary mainly focused on the issues behind killer whales being held in captivity such as at the famous amusement park Sea World, instead of the open ocean. Some negative outcomes of these animals being confined to such small spaces is, many accounts have been documented of the whales being agitated and having an aggressive tone with other whales and the trainers as well that work with them. A handful of theseRead MoreAnalysis Of Cicero s Oration : An Artifact Where Persuasion Is Working At Its Best.966 Words à |à 4 PagesThe persuasion analyzed in Ciceroââ¬â¢s oration can be seen across many contemporary artifacts, but Blackfish is an artifact where persuasion is working at its best. Blackfish is a documentary that was released in 2013 by Gabriela Cowperthwaite. This documentary tells the story of killer whales in captivity, with a large portion of the story surrounding Tilikum. Tilikum is an orca who has severely hurt or killed several trainers while in captivity. The documentaryââ¬â¢s website states that the film aimsRead MoreFilm Analysis : Blackfish 1475 Words à |à 6 PagesDocumentary Film Analysis: Blackfish Purpose: ââ¬Å"Blackfishâ⬠the documentary film was created to reveal how confinement of killer whales can lead to dangerous behavior toward human trainers. The main claim this film displayed is how the captivity of Killer Whales triggers aggression and is unsafe for humans and other marine mammals. Blackfish uses the story of Tilikum (most aggressive killer whale who killed the most amount of Sea World trainers), interviews of previous trainers, and court hearingsRead MoreSea World Park And Entertainment Company3696 Words à |à 15 Pageschance to see in the wild. On 19th January 2013, a documentary named BLACKFISH premiered at the sundana film festival. Blackfish is directed by Gabriela cowperthwaite. This documentary features Tilikum the killer whale, trainers and people who were associated with sea world. Documentary is mainly focused on the death of the trainers that took place in the past years, and how these animals are being treated at sea world. Blackfish tired to understand and explain the reasons behind sea worldââ¬â¢s
Tuesday, May 5, 2020
Analysis of Pain is in your Head Samples for Students â⬠MyAssignmenthe
Question: Discuss about the Analysis of Pain is in your Head. Answer: Analysis of Pain is in your Head Pain is in your head refers to the one of the chronic pain that continues to exist after any such of severe injury or in a healing phase. The injury or the damage to the tissue does not heal immediately, it takes time in healing. And pain, is considered to be the psychosomatic in nature as it can be dealt with the psychology or just with the feeling of the pain after the thought of it. The threshold for the receptor of the pain is put down to the lowered area and the intense stimuli lowers down. Generally, it is being researched as the chronic pain appears only in the brain that is on psychic, whereas such traumatized pain or the injury, validity or the structure is not visible. But the sensory nerve of the brain processes the experiences that are emotional in nature that ultimately results the experience of the pain. Pain and the several types of emotions are being maintained and controlled by the mid-brain. It initiates from the interaction of the complex chemical and the electrical impulses in the brain that results a flow the firing of the nerves and the chemicals that are being secreted. Neurotransmitters are the substances that are chemical in nature which involved with the experience of the chronic pain as well as with emotions. It is mainly responsible for transferring the information between the nerves about the emotions and the pain that are being sensed. The major area of the brain which is used for the registering the emotions is the limbic systema set of structures in the midbrain that surrounds the thamalus, which is considered to be the pain-processing center and plays a responsible part for prioritizing and filtering and all types the impulses that the brain receives. The three important and most frequently used terms are fear, anxiety, andanger. But the disorders like frustration, depression, loss of purpose, helplessness, shame and guilt. Pain is considered to be the protective, and it is being felt, we experience a set of severe emotions so that we can try to move out of that particular situation that causing it. Thats how is being circuited. Therefore, it is being considered to be a genuine reason for having the involvement of the emotions with the pain. Pain is also being considered to be the emotional experience that can reshape the behavior and the way a person can interact according to it. The emotional situation of the brain deals and experiences and can focus with the explanation of the different reason that does not react the similar way for each and every patient, the emotional conflict and the emotional reaction varies from person to person and is considered a different mode of action as well. Most of the individual suffers from the literature of the medical which confirms the process of changing the attitude of ones reaction toward the pain that can also helps in decreasing it. People facing chronic pain can only help themselves. Every individual reacts differently towards the pain and every reaction is unique from each and other. In general, people try to reduce pain. Emotions are considered to be as real as the pain that grounds them, and can be considered that if people suffering from chronic pain never deal with their emotions about their pain. Summarization of the article Well-being is a dynamic idea that incorporates subjective, social, and mental measurements also as wellbeing related practices. It is frequently considered as one of the signs of the liberal arts that encounters, because of instructive experiences that both guides the students in the look for importance and bearing in life and help them understand their actual potential. Researches were undertaken of the students on the status of their well-being of the different nations; however it is the main review that is being lead in Georgia. The targets of the reviews were to test speculation, that in view of social, political and monetary conditions, and continuous changes in instructive arrangement of Georgia, most of the students have abnormal state of sorrow, low level of prosperity that is considered their scholarly execution. During the process of the research. 252 understudies from wide assortment of orders, of mean age 21 were reviewed. The review techniques are Ryff prosperity stock w hich comprises of arrangement of articulations mirroring the six ranges of mental prosperity, blend with Adapting Stock for Distressing Circumstance (CISS), from Endler and Parker and, Kucher Immature dejection scale (KADS-6).The Outcomes of the review appeared to be the greater part of students that have center level of prosperity, don't have wretchedness what's more, normal self-assessed scholarly execution. The examination additionally uncovered that the understudies, who have medium or abnormal state of scholarly execution, have high file of prosperity, motivation behind life and self-improvement on scale. Likewise, those understudies who convey undertaking focused adapting technique, have high record of prosperity, and self-improvement on the scale. Be that as it may, the understudies, who conveyed avoidance and the strategies for coping, have abnormal state of depression. Summarization of the given journal article In the transactional-based model of stress, adapting reactions are the way to keeping the anxiety reaction. In this review, the conceivable part of mental prosperity as an individual determinant of adapting systems in the scholastic setting was broke down. In particular, the review has two targets: (a) to distinguish distinctive profiles of understudies as indicated by their level of mental prosperity; and (b) to break down the contrasts between these profiles in the utilization of three adapting techniques (positive reappraisal, support-seeking, and arranging). Age, sex, and degree were assessed as co-variables. An aggregate of 1,072 college understudies took an interest in the review. Idle profile investigation was connected to four lists of mental prosperity: self-acknowledgment, ecological dominance, reason in life, and self-awareness. An ideal four-profile arrangement, reflecting huge incremental movements from low to high mental prosperity, was gotten. As anticipated, the profi le enrollment recognized members in positive reappraisal, bolster chasing, and arranging. Critically, the higher the profile of mental prosperity was, the higher the utilization of the three adapting techniques. Sexual orientation contrasts in adapting techniques were watched, yet no collaboration impacts with mental prosperity were found. Age and degree were not significant in clarifying the utilization of adapting procedures. These outcomes recommend that mental prosperity remains as a vital individual asset to support versatile adapting techniques for scholarly anxiety. Strategies that are being adopted Coping are the psychological aspect for dealing with some unwanted situations. Coping can be the problem solving in respect to mastering and minimizing for tolerating stresses and the confliction. The psychological view of the mechanisms of coping is being generally termed as the strategies of coping. The main effectiveness of the effort of coping mainly depends of the type of the stress, there situation and on the individual who is facing the issues for coping. It also based on the responses that are being controlled by the traits that is related to the habits but the social environment also plays an important role in dealing with the issues. Coping can be of several types. On receiving poor marks in the university assignment out of the three types of strategies, the main important strategy that will come in to action in this case is seeking support from the social environment. I would like to take up this coping strategy as my mental situation was almost traumatized as I really prepared hard and I do not know what made my grades go down. On receiving the social support mainly from my parents and close relatives can help me out in setting up the up-coming goals in my further future examinations of the university. Bibliography Freire, C., Ferrads, M. D., Valle, A., Nez, J. C., Vallejo, G. (2016). Profiles of Psychological Well-being and coping strategies among University Students. Kirmani, M. N., Jehan, F., Sanam, R. (2015). Psychological Interventions in Pain Management. Turashvili, T., Japaridze, M. (2012). PSYCHOLOGICAL WELL-BEING. Psychological well-being and its relation to the academic performance of students in Georgian context.
Friday, April 10, 2020
Confucianism, The Philosophical System Based On The Teaching Of Confuc
Confucianism, the philosophical system based on the teaching of Confucius (551-479 BC), dominated Chinese sociopolitical life for most of Chinese history and largely influenced the cultures of Korea, Japan, and Indochina. The Confucian school functioned as a recruiting ground for government positions, which were filled by those scoring highest on examinations in the Confucian classics. It also blended with popular and imported religions and became the vehicle for articulating Chinese mores to the peasants. The school's doctrines supported political authority using the theory of the mandate of Heaven. It sought to help the rulers maintain domestic order, preserve tradition, and uphold a constant standard of living for the taxpaying peasants. It trained its adherents in benevolence, traditional rituals, filial piety, loyalty, respect for superiors and for the aged, and principled flexibility in advising rulers. Whilst thy father and mother live, do not wander afar. If you must travel, hold a set course. Confucius [19] Chinese Adoption of the Philosophy The Chinese social culture has since adoption of Confucianism been very family related. In order to understand the thoughts better, imagine your self at that time. People were farmers and the ordinary way of life was to cultivate, which means work hard, and to produce as many children as possible, preferable of male sex. The parents were responsible for their children for as long as they could work, and thereafter the roles were overturned as the children had from there on to provide for the family. This shows how important the family relation was at that time (stressed by Confucius in his philosophy) and still is in China. Let me repeat myself, the strongest link in the chain of the family was and is mutual take care of your beloved ones, because no one else would. This system has deep roots in the Chinese culture and it would be easy to think that it's not going to change in a very long time, but nonetheless I claim that a few years would suffice and I'm even convinced that it will very soon. There are several reasons to that and my essay is intended to prove them. Developing a modern society China has one astonishing major problem: its population growth. The answer to the question Why do the Chinese bear so many children ?, was partially given above; they need children as a guarantee for the future and more children mean more workers in the households and on the land. Some nationwide campaigns were launched in the last decades whose aim was to restrict the number of children to one per couple through various incentives and threatened penalties. This worked quite well in the urban areas, but in the country sides the one-child policy reportedly had an unexpected and terrible result: the number of female infanticides increased, due to the fact that male children were more desirable as they worked harder. Experience from today's modern societies shows that once wealth is established in a country, the population growth decreases. As an example can be mentioned Europe: during the time before industrialization, and before the state had a crucial social role, the growth rate was extremely high. Now when child labor is prohibited and when there is a common wealth, the population growth rate is in some cases even negative. China is undoubtedly looking into the light of having a better economy, following the traditional path of a country moving from being agricultural to highly industrialized. If China will follow this evolution, people's mentality will change, just as it has changed in all the countries where there has been a radical economical evolution. Once the state will be able, through pensions and transfers, to take care of people who cannot work, family relations will no longer be indispensable. I am not saying that family bonds will be less important but the relation child-parent will be solely based on love and attachment, not love, attachment and need. Being more effective, using fertilizers and modern machines will also reduce the need for having such a big share of the population working in the agricultural sector. More and more people will move to the industrial centers, and moving means in some way breaking family relations and rebelling to the ancient thoughts that built a whole way of life for countless generations. The role of the
Monday, March 9, 2020
Translation - Definition and Examples
Translation s The word translation can be defined as: The process of turning an original or source text into a text in another language.A translated version of a text. An individual or a computer program that renders a text into another language is called a translator. The discipline concerned with issues related to the production of translations is called translation studies.à Etymology:From the Latin, translat-à carried across Examples and Observations: intralingual translation - translation within the same language, which can involve rewording or paraphrase;interlingual translation - translation from one language to another, andintersemiotic translation - translation of the verbal sign by a non-verbal sign, for example music or image.Three Types of TranslationIn his seminal paper, On Linguistic Aspects of Translation (Jacobson 1959/2000. see Section B, Text B1.1), the Russo-American linguist Roman Jakobson makes a very important distinction between three types of written translation: Only the second category, interlingual translation, is deemed translation proper by Jakobson.(Basil Hatim and Jeremy Munday, Translation: An Advanced Resource Book. Routledge, 2005)Translation is like a woman. If it is beautiful, it is not faithful. If it is faithful, it is most certainly not beautiful. (attributed to Yevgeny Yevtushenko, among others).(Literal or word-for-word attempts can result in some amusing translation fails).à Translation and Style ï » ¿To translate, one must have a style of his own, for otherwise, the translation will have no rhythm or nuance, which come from the process of artistically thinking through and molding the sentences; they cannot be reconstituted by piecemeal imitation. The problem of translation is to retreat to a simpler tenor of ones own style and creatively adjust this to ones author. (Paul Goodman, Five Years: Thoughts During a Useless Time, 1969) The Illusion of Transparency A translated text, whether prose or poetry, fiction or nonfiction, is judged acceptable by most publishers, reviewers, and readers when it reads fluently, when the absence of any linguistic or stylistic peculiarities makes it seem transparent, giving the appearance that it reflects the foreign writers personality or intention or the essential meaning of the foreign textthe appearance, in other words, that the translation is not, in fact, a translation, but the original. The illusion of transparency is an effect of fluent discourse, of the translators effort to ensure easy readability by adhering to current usage, maintaining continuous syntax, fixing a precise meaning. What is so remarkable here is that this illusory effect conceals the numerous conditions under which the translation is made . . .. (Lawrence Venuti, The Translators Invisibility: A History of Translation. Routledge, 1995) The Process of Translation Here, then, is the full process of translation. At one point we have a writer in a room, struggling to approximate the impossible vision that hovers over his head. He finishes it, with misgivings. Some time later we have a translator struggling to approximate the vision, not to mention the particulars of language and voice, of the text that lies before him. He does the best he can but is never satisfied. And then, finally, we have the reader. The reader is the least tortured of this trio, but the reader too may very well feel that he is missing something in the book, that through sheer ineptitude he is failing to be a proper vessel for the bookââ¬â¢s overarching vision. (Michael Cunningham, Found in Translation. The New York Times, Oct. 2, 2010) The Untranslatable Just as there are no exact synonyms within a language (big does not mean precisely the same as large), there are no exact matches for words or expressions across languages. I can express the notion four year old male uncastrated domesticated reindeer in English. But our tongue lacks the economy of information packaging found in Tofa, a nearly extinct tongue I studied in Siberia. Tofa equips reindeer herders with words like chary with the above meaning. Furthermore, that word exists within a multidimensional matrix that defines the four salient (for the Tofa people) parameters of reindeer: age, sex, fertility, and rideability. Words are untranslateable because [they] do not exist in a flat, alphabetised dictionary style list, but rather in a richly structured taxonomy of meaning. They are defined by their oppositions to and similarities to multiple other wordsin other words, the cultural backdrop. (K. David Harrison, linguist at Swarthmore College, in Seven Questions for K. David Harr ison. The Economist, Nov. 23, 2010) Pronunciation: trans-LAY-shen
Saturday, February 22, 2020
Strategic change tools and models Essay Example | Topics and Well Written Essays - 2000 words
Strategic change tools and models - Essay Example Then influential persons bring to an end their matter, return to their working place, and moreover continue to monitor the seeds of change get hold of derivation and flourish. Typically, not a great deal take place, departing directors scuffs their starts and mournful to every other regarding how a great deal people detestation to change (Adamson, 2006). Why does not this customary executive approach effort? Along with why, following accordingly a lot of failed efforts, perform leaders still make use of it?Let's observe out the elementary suppositions on which advancement is supported: I have collected these points from different authors.â⬠¢Ã Initial, it supposes that the front-line workers have the needed environment and environment information compulsory to distinguish main make over in strategic courses. Though, often still the directors, who have a great deal additional information, accept that they do not entirely be pleased about what it every means (Arnaboldi et al, 2005 ). â⬠¢Ã Next, it supposes that workers absolutely accept as true the outcomes of their peak managerial. This is the greater part uncertainty, predominantly following numerous ââ¬Å"mainâ⬠change hard work have approach and disappeared (Philip, 2001). â⬠¢Ã Third, presumes that workers do not have apposite thoughts of their individual regarding where the corporation should be leaving. Excluding they carry out, and while they can be compulsory to contract by means of the endings and events of organization, they will still demonstrate their own terminations.
Thursday, February 6, 2020
Customer Service Operation and excellence (Scenario Based Project Essay
Customer Service Operation and excellence (Scenario Based Project Report) - Essay Example It is therefore important that the management of academic libraries understand that successful service organisations like successful product oriented firms, must understand the way the customer goes about making a decision to purchase a service, how quality is evaluated, and in what ways a company can present a ââ¬Å"differential advantageâ⬠relative to the competition (Berkowitz et al. 1997, p. 352). According to Quinn (2007) in recent times the educational community, generally and the library profession in particular have placed increasing emphasis on the service quality model. This model has customer satisfaction as its primary objective as traditional measures of academic library quality such as collection size becomes secondary. In assessing service quality the customer compares expectations about the service offered to actual experience with the service. Gap analysis is a tool that is used to identify the differences (gap) between what is expected and what is experienced. According to Berkowitz et al (1997, p.353) this type of analysis requires consumers to assess their expectations and experiences on dimensions of service quality as described in the table that follows. Dimension Definition Reliability Ability to perform the promised service dependably and accurately. Tangibles Appearance of physical facilities, equipment, personnel and communication materials. Responsiveness Willingness to assist customers and provide prompt and efficient service Assurance Knowledge and courtesy of employee and their ability to convey trust and confidence to customers Empathy Caring, individualised attention that is provided to customers. Table 1 ââ¬â Dimensions of Service Quality Adapted from Marketing 5th Edition ââ¬â Berkowitz et al (1997, p. 353) Dimensions of service Quality in Academic Libraries In the context of service quality and customer satisfaction, of importance, is the need to look at the service that the library provides in order to see how i t can fulfil expectations. The role of the library is to provide resource materials for its customers. But, who exactly are these customers? They are students, administrators, faculty members and the general public. Reliability In terms of reliability the library must be able to provide the student with a book, journal or other resource material which will enable the completion of a required task. While the librarian is expected to provide the service in a timely manner, there is the need for the student to exercise some skills in how to access required materials to carry out his or her role. The librarian however, is available to provide some guidance but the student independence is of extreme importance in the development of worthwhile skills which will be required in the future. The student or faculty member will need, at some point in time, the necessary guidance from the librarian, who possess the necessary skills and experience, and who will be able to provide information and resources that will be useful in carrying out the required task in a timely manner. Tangibles While the aesthetics of the environment is of extreme importance, it is not very important in a non-profit making environment as it is in a profit making organisation. However, the library as a facility for research and a learning environment should provide a measure of relaxation and comfort that is conducive to studying. The emphasis is on providing an environment that will allow for the
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