Global Warming and Greenhouse Gases :: Environment Environmental Pollution Preservation

Global Warming and Greenhouse Gases    With all the talk about the global warming and climate change, including international debates focused on the viability of reduced gaseous emissions, one centrally-important consideration often gets ignored. It turns out that the greenhouse gases that contribute to warming the earth constitute only about 1 percent of all gaseous atmospheric material. And if one considers only the subset of these gaseous molecules whose concentrations are thought to be altered by human activities, their atmospheric contribution drops to well below 1 percent. In the past 50 years we have begun to realize that these additions to our atmosphere, which come primarily from fossil fuel burning, will likely have significant impacts on human and ecosystem health and welfare. Simply put, these ''new'' gases, despite their low relative concentrations, have and will continue to demand our attention from political and economic points-of-view. Remarkably, albeit so small in percentage terms, greenhouse gases are critical to our maintenance of a planetary atmosphere conducive for life. Recognizing how such a minute portion of our atmosphere affects humans so significantly is a first step towards understanding why seemingly small quantities matter and likely a requisite step for living in a sustainable way. (Quantities are small in relative percentage terms, but in net emission terms, the U.S., alone, emitted a staggering 89 billion pound of CO2-equivalent greenhouse gas in 1998!) Probably the resource most taken for granted in this world is the air, particularly the oxygen that we breathe. Most of us could last several weeks without food and a few days without water, but very few of us can survive for more than minute or so without air. Both humans and animals need a constant supply of oxygen or our bodies shut down. Thankfully, the atmosphere is plentiful with this resource. Currently, the oxygen (chemically, O2) that we require takes up nearly 21 percent (by volume) of the air that we breathe; most of what we breathe in is nitrogen (N2, dominant to the tune of 78 percent) which, strangely enough, has little known purpose ingested into the body in gaseous form. Now while this vital resource is found in relative abundance, other essential gaseous resources are much less common.

Night World : The Chosen Chapter 4

Quinn was cold. Not physically, of course. That was impossible. The icy March air had no effect on him; his body was impervious to little things like weather. No, this cold was inside him. He stood looking at the bay and the thriving city across it.Boston by starlight. It had taken him a long time to come back toBoston after†¦ the change. He'd lived there once, when he'd been human. But in those daysBoston was nothing but three hills, one beacon, and a handful of houses with thatched roofs. The place where he was standing now had been clean beach surrounded by salt meadows and dense forest. The year had been 1639. Bostonhad grown since then, but Quinn hadn't. He was still eighteen, still the young man who'd loved the sunny pastures and the clear blue water of the wilderness. Who had lived simply, feeling grateful when there was enough food for supper on his mother's table, and who had dreamed of someday having his own fishing schooner and marrying pretty Dove Redfern. That was how it had all started, with Dove. Pretty Dove and her soft brown hair†¦ sweet Dove, who had a secret a simple boy like Quinn could never have imagined. Well. Quinn felt his lip curl. That was all in the past. Dove had been dead for centuries, and if her screams still haunted him every night, no one knew but himself. Because he might not be any older than he had been in the days of the colonies, but he had learned a few tricks. Like how to wrap ice around his heart so that nothing in the world could hurt him. And how to put ice in his gaze, so that whoever looked into his black eyes saw only an endless glacial dark. He'd gotten very good at that. Some people actually went pale and backed away when he turned his eyes on them. The tricks had worked for years, allowing him not just to survive as a vampire, but to be brilliantly successful at it. He was Quinn, pitiless as a snake, whose blood ran like ice water, whose soft voice pronounced doom on anybody who got in his way. Quinn, the essence of darkness, who struck fear into the hearts of humans and Night People alike. And just at the moment, he was tired. Tired and cold. There was a kind of bleakness inside him, like a whiter that would never change into spring. He had no idea what to do about it-although it had occurred to him that if he were to jump into the bay and let those dark waters close over his head, and then stay down there for a few days without feeding†¦ well, all his problems would be solved, wouldn't they? But that was ridiculous. He was Quinn. Nothing could touch him. The bleak feeling would go away eventually. He pulled himself out of his reverie, turning away from the shimmering blackness of the bay. Maybe he should go to the warehouse in Mission Hill, check on its inhabitants. He needed something to do, to keep him from thinking. Quinn smiled, knowing it was a smile to frighten children. He set off forBoston . Rashel sat by the window, but not the way ordinary people sit. She was kneeling in a sort of crouch, weight resting on her left leg, right leg bent and pointing forward. It was a position that allowed for swift and unrestricted movement in any direction. Her bokken was beside her; she could spring and draw at a second's notice. The abandoned building was quiet. Steve and Vicky were outside, scouting the street. Nyala seemed lost in her own thoughts. Suddenly Nyala reached out and touched the bokken's sheath. â€Å"What's this?† â€Å"Hm? Oh, it's a kind of Japanese sword. They use wooden swords for fencing practice because steel would be too dangerous. But it can actually be lethal even to humans. It's weighted and balanced just like a steel sword.† She pulled the sword out of the sheath and turned the flashlight on it so Nyala could see the satiny green-black wood. Nyala drew in her breath and touched the graceful curve lightly. â€Å"It's beautiful.† â€Å"It's made of lignum vitae: the Wood of Life. That's the hardest and heaviest wood there is-it's as dense as iron. I had it carved specially, just for me.† â€Å"And you use it to kill vampires.† â€Å"Yes.† â€Å"And you've killed a lot.† â€Å"Yes.† Rashel slid the sword back into its sheath. â€Å"Good,† Nyala said with a throb in her voice. She turned to stare at the street. She had a small queenly head, with hair piled on the back like Nef-ertiti's crown. When she turned back to Rashel, her voice was quiet. â€Å"How did you get into all this in the first place? I mean, you seem to know so much. How did you learn it all?† Rashel laughed. â€Å"Bit by bit,† she said briefly. She didn't like to talk about it. â€Å"But I started like you. I saw one of them kill my mom when I was five. After that, I tried to learn everything I could about vampires, so I could fight them. And I told the story at every foster home I lived in, and finally I found some people who believed me. They were vampire hunters. They taught me a lot.† Nyala looked ashamed and disgusted. â€Å"I'm so stupid-I haven't done anything like that. I wouldn't even have known about the Lancers if Elliot hadn't called me. He saw the article in the paper about my sister and guessed it might have been a vampire killing. But I'd never have found them on my own.† â€Å"You just didn't have enough time.† â€Å"No. I think it takes a special kind of person. But now that I know how to fight them, I'm going to do it.† Her voice was tight and shaky, and Rashel glanced at her quickly. There was something unstable just under the surface of this girl. â€Å"Nobody knows which of them killed my sister, so I just figure I'll get as many of them as I can. I want to-â€Å" â€Å"Quiet!† Rashel hissed the word and put a hand over Nyala's mouth at the same instant. Nyala froze. Rashel sat tensely, listening, then got up like a spring uncoiling and put her head out the window. She listened for another moment, then caught up her scarf and veiled her face with practiced movements. â€Å"Grab your ski mask and come on.† â€Å"What is it?† â€Å"You're going to get your wish-right now. There's a fight down there. Stay behind me†¦ and don't forget your mask.† Nyala didn't need to ask about that, she noticed. It was the first thing any vampire hunter learned. If you were recognized and the vampire got away†¦ well, it was all over. The Night People would search until they found you, then strike when you least expected it. With Nyala behind her, Rashel ran lightly down the stairs and around to the street. The sounds were coming from a pool of darkness beside one of the warehouses, far from the nearest streetlight. As Rashel reached the place, she could make out the forms of Steve and Vicky, their faces masked, their clubs in their hands. They were struggling with another form. Oh, for God's sake, Rashel thought, stopping dead. One other form. The two of them, armed with wood and lying in ambush, couldn't handle one little vampire by themselves? From the racket, she'd thought they must have been surprised by a whole army. But this vampire seemed to be putting up quite a fight-in fact, he was clearly winning. Throwing his attackers around with supernatural strength, just as if they were ordinary humans and not fearless vampire slayers. He seemed to be enjoying it. â€Å"We've got to help them!† Nyala hissed in Rashers ear. â€Å"Yeah,† Rashel said joylessly. She sighed. â€Å"Wait here; I'm going to bonk him on the head.† It wasn't quite that easy. Rashel got behind the vampire without trouble; he was preoccupied with the other two and arrogant enough to be careless. But then she had a problem. Her bokken, the honorable sword of a warrior, had one purpose: to deliver a clean blow capable of killing instantly. She couldn't bring herself to whack somebody unconscious with it. It wasn't that she didn't have other weapons. She had plenty-back at home in Marblehead. All the tools of a ninja, and some the ninja had never heard of. And she knew some extremely dirty methods of fighting. She could break bones and crush tendons; she could peel an enemy's trachea out of his neck with her bare hands or drive his ribs into his lungs with her feet. But those were desperate measures, to be used as a last resort when her own life was at stake and the opposition was overwhelming. She simply couldn't do that to a single enemy when she had the jump on him. Just then the single enemy threw Steve into a wall, where he landed with a muffled â€Å"oof.† Rashel felt sorry for him, but it solved her dilemma. She grabbed the oak club Steve had been holding as it rolled across the concrete. Then she circled nimbly as the vampire turned, trying to face her. At that instant Nyala threw herself into the fight, creating a distraction, and Rashel did what she'd said she would. She bonked the vampire on the head, driving the club like a home runner's swing with the force of her hips. The vampire cried out and fell down motionless. Rashel raised the club again, watching him. Then she lowered it, looking at Steve and Vicky. â€Å"You guys okay?† Vicky nodded stiffly. She was trying to get her breath. â€Å"He surprised us,† she said. Rashel didn't answer. She was very unhappy, and her feeling of being in top form tonight had completely evaporated. This had been the most undignified fight she'd seen in a long while, and†¦ †¦ and it bothered her, the way the vampire had cried out as he fell. She couldn't explain why, but it had. Steve picked himself up. â€Å"He shouldn't have been able to surprise us,† he said. â€Å"That was our fault.† Rashel glanced at him. It was true. In this business, you were either ready all the time, expecting the unexpected at any moment, or you were dead. â€Å"He was just good,† Vicky said shortly. â€Å"Come on, let's get him out of here before somebody sees us. There's a cellar in the other building.† Rashel took hold of the vampire's feet while Steve grabbed his shoulders. He wasn't very big, about Rashel's height and compact. He looked young, about Rashel's age. Which meant nothing, she reminded herself. A parasite could be a thousand and still look young. They gained eternal life from other people's blood. She and Steve carried their burden down the stairs into a large dank room that smelled of damp rot and mildew. They dropped him on the cold concrete floor and Rashel straightened to ease her back. â€Å"Okay. Now let's see what he looks like,† Vicky said, and turned her flashlight on him. The vampire was pale, and his black hair looked even blacker against his white skin. His eyelashes were dark on his cheek. A little blood matted his hair in the back. â€Å"I don't think he's the same one Elliot and I saw last night. That one looked bigger,† Vicky said. Nyala pressed forward, staring at her very first captive vampire. â€Å"What difference does it make? He's one of them, right? Nobody human could have thrown Steve like that. He might even be the one who killed my sister. And he's ours now.† She smiled down, looking almost like someone in love. â€Å"You're ours,† she said to the unconscious boy on the floor. â€Å"Just you wait.† Steve rubbed his shoulder where it had hit the wall. All he said was â€Å"Yeah,† but his smile wasn't nice. â€Å"I only hope he doesn't die soon,† Vicky said, examining the pale face critically. â€Å"You hit him pretty hard.† â€Å"He's not going to die,† Rashel said. â€Å"In fact, he'll probably wake up in a few minutes. And we'd better hope he's not one of the really powerful telepaths.† Nyala looked up sharply. â€Å"What?† â€Å"Oh-all vampires are telepathic,† Rashel said absently. â€Å"But there's a big range as to how powerful they are. Most of them can only communicate over a short distance-like within the same house, say. But a few are a lot stronger.† â€Å"Even if he is strong, it won't matter unless there are other vampires around,† Vicky said. â€Å"Which there may be, if you and Elliot saw another one last night.† â€Å"Well†¦Ã¢â‚¬  Vicky hesitated, then said, â€Å"We can check outside, make sure he doesn't have any friends hiding around that warehouse.† Steve was nodding, and Nyala was listening intently. Rashel started to say that from what she'd seen, they couldn't find a vampire in hiding to save their lives-but then she changed her mind. â€Å"Good idea,† she said. â€Å"You take Nyala and do that. It's better to have three people than two. I'll tie him up before he comes around. I've got bast cord.† Vicky glanced over quickly, but her hostility seemed to have faded since Rashel had knocked the vampire over the head. â€Å"Okay, but let's use the handcuffs. Nyala, run up and get them.† Nyala did, and she and Vicky fixed the wooden stocks on the vampire's wrists. Then they left with Steve. Rashel sat on the floor. She didn't know what she was doing, or why she'd sent Nyala away. All she knew was that she wanted to be alone, and that she felt†¦ rotten. It wasn't that she didn't have anger. There were times when she got so angry at the universe that it was actually like a little voice inside her whispering, Kill, kill, kill. Times when she wanted to strike out blindly, without caring who she hurt. But just now the little voice was silent, and Rashel felt sick. To keep herself busy, she tied his feet with bast, a cord made from the inner bark of trees. It was as good for holding a vampire as Vicky's ridiculous handcuffs. When it was done, she turned the flashlight on him again. He was good-looking. Clean features that were strongly chiseled but almost delicate. A mouth that at the moment looked rather innocent, but which might be sensuous if he were awake. A body that was lithe and flat-muscled, if not very tall. All of which had no effect on Rashel. She'd seen attractive vampires before-in fact, an inordinate number of them seemed to be really beautiful. It didn't mean anything. It only stood as a contrast to what they were like inside. The tall man who'd killed her mother had been handsome. She could still see his face, his golden eyes. Filthy parasites. Night World scum. They weren't really people. They were monsters. But they could still feel pain, just like any human. She'd hurt this one when she hit him. Rashel jumped up and started to pace the cellar. All right. This vampire deserved to die. They all did. But that didn't mean she had to wait for Vicky to come back and poke him with pointy sticks. Rashel knew now why she'd sent Nyala away. So she could give the vampire a clean death. Maybe he didn't deserve it, but she couldn't stand around and watch Vicky kill him slowly. She couldn't. She stopped pacing and went to the unconscious boy. The flashlight on the floor was still pointing at him, so she could see him clearly. He was wearing a lightweight black shirt-no sweater or coat. Vampires didn't need protection from the cold. Rashel unbuttoned the shirt, exposing his chest. Although the angled tip of her bokken could pierce clothing, it was easier to drive it straight into vampire flesh without any barrier in between. Standing with one foot on either side of the vampire's waist, she drew the heavy wooden sword. She held it with both hands, one near the guard, the other near the knob on the end of the hilt. She positioned the end exactly over the vampire's heart. â€Å"This kitten has claws,† she whispered, hardly aware she was saying it. Then she took a deep breath, eyes shut. She needed to work to focus, because she'd never done anything like this before. The vampires she'd killed had usually been caught in the middle of some despicable act-and they'd all been fighting at the end. She'd never staked one that was lying still. Concentrate, she thought. You need zanshin, continuing mind, awareness of everything without fixing on anything. She felt her feet becoming part of the cold concrete beneath them, her muscles and bones becoming extensions of the ground. The strike would carry the energy of the earth itself. Her hands brought the sword up. She was ready for the kill. She opened her eyes to perfect her aim. And then she saw that the vampire was awake. His eyes were open and he was looking at her.

The Absolute True Diary of a Part Time Indian

One thing Arnold does not do is complain. Even though he was â€Å"born with water on the brain†, gigantic feet, ten more teeth then normal, stutter and a lisp, Arnold still doesn't complain though. Just because he does not complain does not mean he loves the life he was given. Junior still thinks life would have been much easier if he was white. He tends to put himself down quit often. Alexie Sherman illustrates what differences there are between the Indians and the white people. Indians covered their private parts with their tiny hands† (Alexie 11). Saying that Indians have tiny hands indicates that the whites had bigger hands therefore meaning that they were more powerful and/or superior over the whites. Another thing Alexie Sherman shows the readers is that Arnold has very low self-esteem because he's used to people calling him retarded so often that he starts to believe he really is. And then you'd be wondering why you're reading a story written by uch a retard† (Alexie 4). It shows that Arnold doesn't have that much confidence in himself and he believes Indians are treated the way they are because they deserve to be. Alexie Sherman is saying that Indians don't be live that white people are truly better then Indians. â€Å"Some Indians think you become white if you try to make your life better, if you become successful† (Alexie 131). This shows how Indians have lost all hope for themselves and that's probably why they don't even ry to make their lives better, because no matter what they do they still aren't as good as the Indians. Some of the Spokane Indians believe if one Indian becomes successful then he is no longer an Indian but instead a white. In conclusion Alexie Sherman uses alot of metaphor does/says many things to express how the Spokane Indians feel about themselves and how they have low self-esteem. And because of this many Indians think they can't get anywhere far in life.

Aim in becoming an engineer and your Career

When we are young, one of those questions that we hear from almost every adult that we encounter, especially from those who work, is â€Å"What do you like to be when you grow up?† Remember that most may say, â€Å"I want to be this or that or like my mother or like my father and many other else†¦Ã¢â‚¬  Though we were young then, we are all starting to know the value of dream or career.If you’re asking for my plan or the same question as the adults ask in my first paragraph, I would answer you that I am now aiming to be an engineer or I want engineering to be my career. You may have different reactions when I say that but it is just a matter of choice and all of us are have that right.To be an engineer, I must study the prerequisites of entering college. First, I should finish my high school and then enroll in a university or college and acquire an engineering course, a mechanical, industrial or civil engineering may do.Anyway, engineers abide by a simple law and the only thing that makes each of them distinct from one another is the nature of the results. For example, chemical engineers end products are chemical products, electrical engineering are for electricity-related machines or equipments which work hand-in-hand with the mechanical engineers.Today, the engineering sector has many branches and each of them have their own expertise. After passing the course, I must take the licensure exam to be an engineer if it is needed. Otherwise, I will not be professionally called as engineer by my name or don’t have a title before my first name.What’s really special about being an engineer is having a wide knowledge and expertise on one specific thing I want. Knowing the in and out of that thing is really amazing. If a have a computer, as an engineer I will know its components, the materials used, software available for the unit and even the appropriate price so that the public will buy the computer.In short, engineers usually know every detail of something he or she is really interested about.Well, the knowledge I will gain is only one of the reasons why I aim to be an engineer. Another thing is really on their purpose in fulfilling their job. For me, engineers also are public servant and are not only confined with their commercial purposes.Though some may think that I want to be an engineer because it is well paid, well, think again. I know that we, in our career, always want to help others. Take a civil engineer for example. Most civil engineers are government employees.They are imparting their knowledge in construction to build hospitals, schools, bridges, gate arcs, government buildings and many other infrastructures that are of great use for us. If not for them, we cannot be assure that we are safe when crossing bridges or walking by parks or towers. If not for them, community development is not possible.Lastly, I believe that without them, each of them, every kind of them, society will be more of a bore . Basically, they give foundations of everything, almost everything that we saw in a society or a city in particular are works of science and art – or simply work of engineers. I may say that they are the builders of a civilization.Dreams are made mostly to guide us in our way of pursuing our life. The question, â€Å"What do I like to be when I grow up?† is a big start in shaping the life we want someday.Having a career in mind is really important so that we will now what all of our sufferings in life will bring us to. All we need to do is to focus our eyes in our aim – in my case, I should focus my eyes on my aim to become an engineer and do my best to make that my career.ReferencesReally†¦what IS an engineer? Retrieved July 1, 2007 from http://www.uhh.hawaii.edu/ academics/ub/news/learning/engineer05.phpEngineer, is it you? Retrieved July 1, 2007 from http://www.micron.com/ students/engineer/what.html

Burger King Ad Analysis Essay

In June of 2009, Burger King released an advertisement for the â€Å"BK Super Seven Incher† for a limited promotion in Singapore. The sexual message that this ad aims to convey is not so much hidden or subliminal as it is blatantly obvious. Not many would be able to simply glance at this ad and then go about their day. Men and women alike are drawn to the ad because they are either attracted to it or offended by it. Effective advertising usually triggers some kind of powerful emotion within its audience. In that respect, this advertisement succeeds with flying colors. Whether it is because of feelings of disgust or attraction, the images in this ad are difficult to ignore which is exactly what the advertiser envisioned happening. Although very ineffective, this ad is still being analyzed today which is quite significant. Burger King’s advertisement effectively creates and manipulates the narrative, layout, and copy to create a strong reaction to sexism and vulgarity wit hin its audience causing them to only focus on the nature of the ad, not how much they want to buy the product. The ad, through its imagery and text, aims to create a fantasy where all a man has to do is hold a burger and young, attractive women will want to have sex with them. Even if men do not consciously think this way, the idea it is still in the back of their minds. In an attempt to create an effective subtext with these images and words, the ad dehumanizes both men and women. On one hand, the woman in the ad is seen as an object who is only useful in sexual situations — hence the focal point of her face, her mouth which is directly in line with the burger. Many have even noted that the woman resembles a blow-up doll which further solidifies the idea of transforming women into sexual devices rather than human beings. On the other hand, a phallic idea is triggered in a man’s mind that to create the notion that size does matter and this ad presents it as the only thing that really does matter when it comes to attracting a woman. It gives men the impression that if they are no t well endowed, women will disregard them unless they are seen eating this burger. The prominent images of this ad cause the audience to have a strong emotional reaction to the ad whether they know it or not. The portion of the advertisement that first catches the audience’s eye is the image of a stunned, fairly artificial looking woman with her mouth agape to a sandwich that seems to be appearing out of nowhere. The sandwich pictured with the woman also looks much thinner and longer than the one pictured at the bottom. The image of the sandwich next to the woman’s mouth creates obvious phallic visualizations within the audience’s minds. The ad’s blatant allusion to oral sex causes the audience to have a strong reaction upon seeing it. The image suggests that upon eating this sandwich, every adjacent woman will be rendered helpless at the sight of a man holding a seven inch burger. The woman also seems to be looking at something out of frame beyond the sandwich. The mysterious item in the shadows that the woman’s eyes are fixed on adds yet another cue a man could subconsciously get by looking at the ad. This allows a man to conjure up any type of scenario within his mind from only the presence of shadows in the ad. Right below is the second-most prominent part of the ad: the words â€Å"It’ll Blow Your Mind Away† in large font with the two largest words in that sentence being â€Å"It’ll Blow.† The ad tends to two very significant aspects of a young man’s life: food and sex. Food is a basic human need but it is not enough to say that this sandwich will satisfy your hun ger, it must also be able to fulfill another desire. The images of this ad indirectly suggest that the sandwich will cater to a man’s hunger as well as his sexual frustration. Along with the suggestive images this ad presents, the words surrounding the artwork bring an equally as obvious but a much more distasteful idea to the mind. In small font at the bottom it reads: â€Å"fill your desire for something long, juicy and flame-grilled† because we all know that a long cake tastes better than a short one. The fact that the sandwich is seven inches long has little to nothing to do with the quality of the sandwich but rather the visualization that this extra long burger evokes while accompanied with the images. As if that was not enough to make a man go cross-eyed, it goes on to add that the burger will make one â€Å"yearn for more† after one taste. The seemingly endless sexually suggestive elements of this ad just causes it to be mulled over in the minds of men and women alike which adds to its effectiveness not to sell a product but to keep the Burger King name in people’s heads. The name of the product in itself is also something to be considered. Without the imagery of the product it would be unclear as to what is being sold. Only in the small text do you see what this product is actually categorized under — a burger. To someone unfamiliar to this ad, the term â€Å"seven incher† could mean a plethora of items, both sexual and non-sexual. Because of the lack of distinction between food and phallus, the audience gets the wrong (or the right) impression of this product. In describing the burger in further detail, the words â€Å"crispy,† â€Å"thick,† and â€Å"hearty† are used to create the idea that not only will you be attracting women from all over the globe, you will also be buying a top-of-the-line meal for the bargain price of $6.25 — an idea any man would be mesmerized by. One long-running advertisement of a similar product could come to mind when faced with an ad centered upon the size of a sandwich — Subway’s â€Å"Five Dollar Foot Long† campaign. Unlike the Burger King ad, the Subway ad features mainly a catchy jingle and cheery imagery. Subway’s advertisers could have easily gone in the route that Burger King did and made the extra long sandwich sexual. Any company would choose not to sexualize their ads in order to avoid excluding the portion of their audience who would not be attracted to or would even be offended by such graphic images. Subway, instead, used positive and healthy imagery using athletes and generally fit people to advertise their product. In 2008, about the time the campaign for the five dollar sandwich began, the U.S. was faced with a financial crisis. As a result, Subway came up with the campaign of a cheap alternative to healthy food. As a result, a very marketable image of their product was created. A notable difference between Burger King’s ad and Subway’s ad is that the â€Å"BK Super Seven Incher† ad had to be taken down right after the backlash ensued; the everyday â€Å"Five Dollar Foot Long† campaign was sustained until Subway was pushed to increase the price of the sandwich due to inflation. Much like an ad targeted to women of all ages that shows young, thin, energetic girls wearing fashionable clothing, this ad creates false scenarios in the minds of males about a situation that eating this burger will put them in. In the past, the appeals of Burger King ads seemed to be based on humor and were aimed towards a more universal audience. Their ads usually include the advertising mascot of the company, â€Å"The King,† who would often be presented in comical situations. The ad, in no way, alienated any group of people which is why it was kept. The problem in advertising today and particularly in this ad is that companies now allow their products to give off the wrong impression in order to get a rise out of people. Despite its limited release, the unnecessarily sexual nature of the ad sparked much discussion around the world. Not long after the backlash, Burger King officials released a statement expressing that the ad was not created by their principal advertising agency, but by a more independent Singapore agency. Although the ad was taken down shortly thereafter, this does not change the fact that Burger King knew what they were getting themselves into in allowing this ad to be released. Excessively sexualizing a product could mean much negative repercussions for a company. Whether Burger King thought they could sell more sandwiches this way or not, they got the publicity that they were striving for. Although the feedback that they were receiving was extremely negative, it successfully got their name in people’s minds which is considered positive for any company. Burger King, by no accident, released an overly sexual ad that could cause any consumer to think twice. In some cases, sex only sells to a point, then it becomes overkill meaning that the ad could work against them if it is deemed â€Å"too sexual.† Done in the right way, sexual ads are very successful but in those cases the ads are very subtle and usually focus on some kind of subliminal message. Burger King’s target audience who are predominately young males will certainly have a strong reaction to the ad but will most likely not be more inclined to buy the product after seeing it in those terms. This ad is a good example of how shock value gets attention but does not effectively sell a product.

Corporate Social Responsibility Degree Essay Example | Topics and Well Written Essays - 1000 words

Corporate Social Responsibility Degree - Essay Example But, I would like to say that these employees consist of only internal society of the corporation and there is an external society too out side of our corporation's four corners. In addition to selling our brand products at home, we have been regularly exporting our items to far and wide places in the world, especially Asian and African countries, indicating strongly that our fortunes are heavily linked to those people. But, take a look at I propose that our company should take the lead at least this year in effectively fulfilling our CSR. As a first step toward this, the management should form a separate CSR wing at our corporate office for identifying proper areas of CSR at home and abroad. As a senior employee of the company, I assure you full cooperation from the employees in keeping the commitment towards CSR. On our part, we are ready to contribute a bit financially too from our salaries to supplement your funding for our CSR projects. As a second step, our company should join hands with UK's major charity organisation Water Aid which has been providing safe drinking water, sanitation and hygienic education to the poorest of the poor people in some African and Asian countries (What we do, Where we work.). Using sustainable and practical technologies, Water Aid has 4 been closely working with locals in India, Bangladesh, Ethiopia, Ghana, Tanzania and some other needy countries to improve quality of life of the downtrodden. Several corporate companies have already joined hands with the Water Aid and been continuously sharing the honours in alleviating the sufferings of the underprivileged around the world. Let us also join them and share the honours along with several others. Yours sincerely Mr.X (Human Resources Division) 5 References: What we do, (Water Aid UK, London), retrieved January 10, 2006 from http://www.wateraid.org.uk/uk/default.asp 1 Dated 10-01-2006. To The President ABC Corporation London Venerable Sir, As an x-corporate division head of XYZ Corporation, I feel elated in formally seeking a placement in your prestigious organisation. I have a vast experience of 20 years in the company in executing Corporate Social Responsibility (CSR) projects at home and abroad. As you know very well, XYZ is the leader in CSR and known internationally for its commitment to the society. During my tenure as head of its CSR division, we have continuously implemented several CSR projects making the XYZ Corporation much 2 more popular. Of course, the reputation of xyz Corporation on its CSR front was due to the contribution of several of its employees who participated in the programmes. Your company

Grover Cleveland's Illegitimate Child Scanal Essay

Grover Cleveland's Illegitimate Child Scanal - Essay Example Hunter was a film-making staffer in his office. A comparison between the handling of the Cleveland’s case and the latter two cases reveals the significant transformation of America from a classical society that attempted to suppress such scandals to an open one in which guilty perpetrators are willing to admit their past mistakes publicly and show a sense of responsibility. This paper explores the impacts Cleveland’s illegitimate child scandal and the public response to such cases. Challenges of fighting sex scandals The US is better off in terms of surviving such scandals among political leaders (Wiid, Pitt and Engstrom 138). This is partly because the women, particularly those whose husbands have been caught up in these lies, are living testimonies of the historical female abuse in marriage relationships. In light of the long-standing challenges facing women, most of them tend to see child scandals as normal. As such, the problem has become so widespread among the pol itical elite that surviving them is relatively easy; especially once the media has directed extensive media coverage to other important issues affecting the society (Feschuk 85). Chotiner (5) has pointed out that prominent politicians have been at the forefront of these scandals, people who command huge following and admiration from the public. In light of this, these scandals have been misconstrued to mean private life events that have very little, if any bearing on the quality of services that the public is entitled to. This lack of concern on the part of the American public not only shows hypocrisy, it has resulted in repeated cases of child scandals by key leaders in the country (Berinsky et al 177). The repetitiveness of such cases affecting elected leaders has earned them some level of acceptance within the public domain, since forcing such leaders out of office has not been as easy as handling the conduct of the bureaucracy within government circles. Part of the issues that h ave aggravated such scandals by making the American public have a less serious approach to weeding out the perpetrators from public service is the effectiveness of some of the individuals in discharging their mandate (Chotiner 6). Most Americans would rather have an honest, apologetic political leader whose name has been tarnished by a child scandal, with an exemplary performance record to remain in office for the rest of his or her term than spend more time and resources replacing him. America survived Clinton-Lewinsky scandal, partly on this reasoning (Greenberg 52). Barring guilty would-be leaders from office Despite the virtual failure to bring all pre-existing holders of political offices to book over sex and illegitimate child scandals, most of the guilty would-be leaders have been successfully barred from holding public office. Senator John Edwards was a potential candidate for the vice-President of the United States five years ago, but was forced to abandon the race (Wiid, P itt, and Engstrom 141).  The leader’s ‘love child’ affair dented his image and leadership qualities when he misled his wife, and the country about the issue. Former South Carolina governor Mark Sanford was forced to call it quits in 2011 over a similar scandal.  His vocations in Argentina, it later emerged, were a scandal in which he admitted to using public funds to entertain his mistress. However, he has